Hi, I’m Ilya, a business-focused product designer and leader with 15+ years of experience working across diverse domains and products of varying scales, stages, and types. I create solutions that bring value to product, business, and users – from hands-on design and crafting intuitive user experiences to team leadership and design strategy.
CRYPTO TRADING TERMINAL
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PRINCIPAL PRODUCT DESIGNER
LIVE STREAMING
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HEAD OF DESIGN
PHARMACY E-COMMERCE
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HEAD OF UX DESIGN
VARIOUS MOBILE AND WEB APPS
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HEAD OF DESIGN
Boris Maleev
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Co-founder, PUNCH
"This guy is a true wizard when it comes to UX effectiveness. His creative vision in creating a flawless user experience is simply amazing. He really knows how to make sure our users get the most out of the product. Ilya is our trusted guide in the world of user experience and one of the most valuable players in the team."
Yaroslav Polishchuk
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CEO, Digital Ecosystems
"Ilya has taken on significant professional and personal challenges and has achieved great success as a specialist and leader. Ilya is thoughtful, attentive, calm and friendly even under the most stressful circumstances. He takes the time to gather facts, ensuring that he considers all the facts and not partial data, thus producing consistent, high quality results of the design team."
Aleksey Semenov
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CTO, Epharmacy
“A true professional who not only has the subtlety and depth of a UX designer's thinking, but also an impressive systematic approach to team management.
Ilya knows exactly how to manage a team, processes and design while being
under severe constraints. I really appreciate his contribution to our product.”
Ches Rafferty
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CEO, Scantek
"Ilya is hands down one of the best designers I've worked with. He is always prompt in replying and asks intelligent questions to ensure that a project and design are completed quickly and professionally.”
Principal Product Designer
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Whitelist Capital
2023-2025
I founded and led the product design of a crypto fintech platform and trading terminal for scalper crypto trading in the web3 domain. The product is extremely complex and presents the most challenging UX tasks I have ever faced. Scalping is a specific trading strategy involving very short timeframes and huge numbers, where milliseconds literally matter. ￭ Built a flexible and scalable design system based on variables and tokens ￭ Designed flagship features with up to 5x fewer clicks compared to competitors ￭ Created industry-leading solutions for complex functions with up to zero clicks required ￭ Reduced front-end dev cost by 30% through upgrading processes, approach and tools ￭ Reduced product hardware load up to 20% with design changes and design optimisation ￭ Significantly reduced design system work cost by building cross-platform and cross-product design systems. ￭ Embedded research and design vision into strategic planning ￭ Set several new UX standards in scalping trading domain
[Project Work]
Product Design Consultant
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Punch
2023
PUNCH is a startup focused on music social network, where artists were creating and publishing short music clips. Like Tik-Tok, but for semi-pro artists. My role was to develop UX design strategy, consult the team in UX and UI aspects, bring best UX practices, solve the most complex UX cases, and build intuitive design solutions. ￭ Simplified several existing features UX, reduced number of clicks up to 2x less ￭ Built several new flagship features. Indirect, but measurable product metrics increase. ￭ Implemented “simplicity first” UX design approach ￭ Improved processes and tools, reduced design-to-development friction, thereby lowering development cost
Head of Product Design
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Epharmacy
2022-2023
Headed up Design Team of 10+ UX designers and product design direction in a large pharmacy e-com. The products were varied and covered all business needs, including the web and mobile client sides, the back office, the administration portal, the partner service, and the logistics portal. ￭ Built a detailed design department roadmap with measurable goals and detailed steps ￭ Created maturity matrix of the design department ￭ Reworked and improved matrix of competences, replaced common skills list with actual skills required ￭ Reconfigured the design team, improved and set up the processes, thus lowered design cost by up to 30% ￭ Implemented system design approach and founded a modular, scalable design system ￭ Created multiple design guidelines, design approaches and design-related processes
Head of Design
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Tango Live
2020-2022
Tango Live is one of the leading live streaming platforms with over 400 million users. Starting with a team of only 3 designers, I built a top design team of 15+ highly skilled designers in 4 countries. In addition to leadership, I got my hands on the most complex UX/UI features, design system, and branding, which led to product and business metrics growth. ￭ Built from scratch a senior team of 15+ top-notch designers ￭ Full redesign of the mobile app, that led to design-related metrics growth ￭ Designed intuitive and simple UX for 10+ features, improved app usage and metrics ￭ Designed and implemented numerous zero click UX solutions ￭ Replaced the outsourced motion design team with a well-built in-house team and got significant design quality increase ￭ One of the flagship features made 10x feature revenue increase with only design changes ￭ Modular and scalable design system built from scratch. Over 1000 components and multiple guidelines. Improved design-to-dev and other design-related processes and increased front-end dev efficiency by up to 30%
[Project Work]
Senior IC Product Designer
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Scantek
2019-2020
Scantek is an Australian real-time ID verification B2B service. I was responsible for UX/UI design for mobile app, client and broker sides, web desktop admin dashboards and analytics portal. In a row with product design, I worked on most of the other designs: flows, diagrams, schemes, graphic design, etc. The challenge was to wrap complex processes into a simple user flow and make UX easy-as-possible. ￭ Client and Broker mobile app designs crafted ￭ A simple, minimum-steps ID verification flow was created for mobile ￭ Admin dashboard was created to manage all the validation data, B2B admin portal ￭ Numerous flows and schemes of verification process created and then simplified ￭ Brand identity designs and supportive materials designed
Head of Design
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Digital Ecosystems
2013-2020
Started as a team leader of 5 designers in 2013, I become the head of a department of 50+ designers. The company had a full cycle of apps production and publishing in most of the categories: business, tools, entertainment, games, etc. ￭ Founded, built and managed a team of 50 designers ￭ 10+ flagship apps, in total 100+ million installs on App Store and Google Play ￭ 5+ Featured by Apple apps on Appstore ￭ Top ranked apps in categories, App Store and Google Play (tiers 2 and 3) ￭ Built from scratch and managed a large team of over 50 designers ￭ Set up efficient design processes and tools to manage 100+ design tickets per day ￭ Designed 20+ apps, supervised design of dozens of apps ￭ Built several cross-product and cross-platform design systems
Lead Designer
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Litvice
2012-2013
Leaded design in RPG mobile and web game project, both UX/UI and art design. The main challenge was an unpredictable user behaviour due to device specifics has taught me to believe in data only. This was my first role as a leader. I was responsible for reviewing and tech interviews of candidates, and then mentoring of two new designers. ￭ Designed the most part of UX/UI and graphic design. ￭ Significantly improved webpage performance with design approach of image assets ￭ Created a .png automatic assets generator which output 4000 combinations for one character
UX/UI Designer
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Elance
2011-2012
UX/UI and Web Design at Elance platform. I've provided design services in a wide range of disciplines: Web and UX/UI design, branding and identity, graphic design, presentations, infographics, etc.
Web Designer
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Academ Media
2008-2010
Work in outsourcing agency. Created web design, graphic design, branding and animations. Academ media also had an in-house game project. In a team of 3 designers I created UI, hand-painted textures, graphic assets and marketing designs.