product design
Hi, I'm Ilya, a business-focused product designer and leader with 15+ years of experience across diverse domains, and with products of different scales, stages and types.
Result-oriented, I build solutions that make a real impact on the product and business, from design strategy and team leadership to process improvement and intensive hands-on design work.
PHARMACY E-COMMERCE
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HEAD OF UX DESIGN
VARIOUS MOBILE AND WEB APPS
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HEAD OF DESIGN
Boris Maleev
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Co-founder, PUNCH
"This guy is a true wizard when it comes to UX effectiveness. His creative vision in creating a flawless user experience is simply amazing. He really knows how to make sure our users get the most out of the product. Ilya is our trusted guide in the world of user experience and one of the most valuable players in the team."
Yaroslav Polishchuk
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CEO, Digital Ecosystems
"Ilya has taken on significant professional and personal challenges and has achieved great success as a specialist and leader. Ilya is thoughtful, attentive, calm and friendly even under the most stressful circumstances. He takes the time to gather facts, ensuring that he considers all the facts and not partial data, thus producing consistent, high quality results of the design team."
Aleksey Semenov
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CTO, Epharmacy
“A true professional who not only has the subtlety and depth of a UX designer's thinking, but also an impressive systematic approach to team management.
Ilya knows exactly how to manage a team, processes and design while being
under severe constraints. I really appreciate his contribution to our product.”
Ches Rafferty
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CEO, Scantek
"Ilya is hands down one of the best designers I've worked with. He is always prompt in replying and asks intelligent questions to ensure that a project and design are completed quickly and professionally.”
Founding Designer
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Whitelist Capital
2023-Now
Leading product design and managing the design team in a fintech startup, a platform for scalper trading in crypto and stocks. The product has extreme data density and hard UX challenges, as scalping is a specific trading strategy with very short timeframes. Making the design production as effective as possible to keep the startup pace of work. Achievements: ￭ Build a scalable, tokenized system based on variables ￭ Designed high-priority features with up to 5x fewer clicks compared to competitors ￭ Product cognitive load significantly lowered ￭ Created smart, contextual solutions for complex functions with up to zero clicks required ￭ Reduced front-end development cost to 50% through changes in design-dev processes ￭ Embedded research and design vision into strategic planning.
Head of Product Design
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Epharmacy
2022-2023
Headed up Design Team of 10+ UX designers in large e-commerce product. Performed an audit of UX designs and team efficiency. Highlighted team problems, created a roadmap and team development for the next year. Worked on client app and back office administration and logistics portals. Reformed the team and the processes, as a result reduced design costs by 30% while increasing efficiency. Rebuild design system approach and implemented modular design system, which helped to develop features much faster. Achievements: ￭ Created detailed roadmap with measurable goals ￭ Created maturity matrix of the design department ￭ Formed designers performance review criteria ￭ Created matrix of competences and grade matrix ￭ Improved design team efficiency by 30% in cost ￭ Founded modular design system approach ￭ Created multiple guidelines
Head of Design
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Tango Live
2020-2022
Headed up Design Team. Started with the team of only 3 designers, I built on the best teams in my experience of 15+ high-skilled designers in 4 countries. Along with managing the design team, tasks, processes, and tools, I was also working on flagship features and solving critical design problems. In 2+ years we significantly improved UX/UI and brought it to the top. Created not just to be liked and based on data, the design solutions increased many of the product and business metrics. Created from scratch, the modular design system covers each element and supports scalability. In tight cooperation with development and product owners, the design team provides cost-effective and at the same time great visual UI and intuitive UX solutions. Achievements: ￭ Built a senior team of 15+ top-notch designers ￭ Reviewed 400+ CV of candidates to select the best ￭ 10x payment increase in flagman feature with just design changes ￭ Design of a large feature from idea to dev-ready in less than 1 week ￭ Modular and scalable design system built from scratch of 1000+ components ￭ Full redesign of the app and 2x design-related metrics growth What I did: ￭ UX research ￭ Defining user pains and creating solutions ￭ CJMs, wireframing, prototyping ￭ Using data and analytics to build data-based UX ￭ Developing and scaling design system ￭ Created out-of-the-box UI and UX solutions - Increased product metrics with UX and UI ￭ Helped developers implementing design to code ￭ Design review & QA assistance ￭ Builded design strategy
Head of Design
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Digital Ecosystems
2013-2020
Headed up design department. Started as a team leader of 5 designers in 2013, I headed up a department of 50+ designers by the end of 2017. The company had a full cycle of apps production and publishing in most of the categories: business, tools, entertainment, education, games, etc. Management: ￭ leading a large team of designers: UX/UI designers, 2D artists, 3D modellers, web designers, motion designers ￭ building and forming the design team: roles and grades criteria definitions, competence assessment, hiring ￭ people management, design reviews, mentorship - in-team and cross-team processes implementation and setting up; ￭ estimating resources and matching with business needs Design: ￭ creating UX/UI for apps and games ￭ presentation of design solutions to steakholders ￭ building, scaling and supporting a design system of 10+ sub-brands ￭ creation of guidelines and documentations ￭ design strategy and planning ￭ working with analytics and metrics within products ￭ tracking market metrics (objective quantitative statistics and conversions, subjective qualitative feedback and surveys) ￭ personal involvement and help with designs on problematic or mission-critical projects Achievements: ￭ 10+ flagship apps on App Store and Google Play ￭ 400+ live apps ￭ 5+ Featured by Apple apps ￭ Top ranked apps in categories, App Store and Google Play (tiers 2 and 3) ￭ Managing a large team of 50+ designers ￭ Build efficient processes to manage 100+ design tasks per day
Lead Designer
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Litvice
2012-2013
Worked on UX/UI of an RPG game project "Great Races". Unforgettable experience of fighting for each pixel and each kilobyte. Absolute limits from all sides always require non-standard solutions. Unpredictable user behavior due to device specifics has taught me to believe in data only. As for management - it was my start as a leader. I was responsible for reviewing and tech interviews of candidates, and then mentoring of two new designers.
UX/UI Designer
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Elance
2011-2012
UX/UI and Web Design at Elance platform. I've provided design services in a wide range of disciplines: Web and UX/UI design, Branding and Identity, Graphic Design, Presentations, Infographics
Web Designer
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Academ Media
2008-2010
Work in outsourcing agency. Created web design, graphic design, branding and animations. Academ media also had an in-house game project. In a team of 3 designers I created UI, hand-painted textures, graphic assets and marketing designs.
PROJECT WORK
Lead Product Designer
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Punch
2023
Developed UX design strategy, consulted the team, and built unique design solutions at PUNCH, a startup focused on an app combining music creation tools with a social network.
Senior UX/UI Designer
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Scantek
2019-2020
Scantek is an Australian real-time ID verification B2B service. I created UX/UI designs for mobile and desktop apps. In a row with product design, I worked on most of the other designs: flows, diagrams, schemes, marketing design and much more.