leading
product design
leading
product
design
Hi, I'm Ilya, a designer who turns complex problems into simple solutions that drive business impact.
I help companies build products at various stages and scales: from 0 to 400M users. Over 15 years, I've been leading design teams and creating experiences across across AI, FinTech, Web3, SaaS, and consumer products.
Hi, I'm Ilya, a designer who turns complex problems into simple solutions that drive business impact.
I help companies build products at various stages and scales: from 0 to 400M users. Over 15 years, I've been leading design teams and creating experiences across across AI, FinTech, Web3, SaaS, and consumer products.
15+
Years experience
Years
across various domains, company scales, and both IC and leadership roles
across various domains, company scales, and both IC and leadership roles
400M+
400M
Peak user base
of a product whose design and team I shaped and scaled from an early stage
of a product whose design and team I shaped and scaled from an early stage
10+
Large-scale products
Large products
plus over 50 medium and small-scale projects delivered
plus over 50 medium and small-scale projects delivered
7
Design teams
led across multiple countries and time zones,
4 built from scratch
led across multiple countries, 4 built from scratch
led across multiple countries and time zones, 4 built from scratch
products
featured full-scale products
products
featured full-scale products
bold
results,
bold results,
bold results,
Their
words
Their words
Their words
Boris Maleev
|
Co-founder, PUNCH
"This guy is a true wizard when it comes to UX effectiveness. His creative vision and talent in creating a flawless user experience is simply amazing. He really knows how to ensure our users get the most out of the product. Ilya is our trusted guide in the world of user experience and one of the most important parts of the team."
Ches Rafferty
|
CEO, Scantek
"Ilya is hands down one of the best designers I've worked with. He is always prompt in replying and asks intelligent questions to ensure that a project and design are completed quickly and professionally.”
Yaroslav Polishchuk
|
CEO, Digital Ecosystems
"Ilya has taken on significant professional and personal challenges, achieving great success as a specialist and leader. He is thoughtful, attentive, calm, and friendly, even under the most stressful circumstances. He takes the time to consider all the facts, not just partial data, to ensure the design team produces high-quality results."
Gail Kraker
|
St. Augustine Lions
"Ilya is a talented and wonderful person to work with. I don’t think there’s anything he can’t do. He works magic with his projects and I’m always impressed at how stunning they are. I consider myself to be extremely fortunate to have come across Ilya."
Aedan McGarry
|
BYP Media
”Great to work with. Beautiful design that followed to our goals perfectly. Multiple rounds of feedback and additions that came to a beautifully packaged app design in the end. Extremely happy with the work.”
Boris Maleev
|
Co-founder, PUNCH
"This guy is a true wizard when it comes to UX effectiveness. His creative vision and talent in creating a flawless user experience is simply amazing. He really knows how to ensure our users get the most out of the product. Ilya is our trusted guide in the world of user experience and one of the most important parts of the team."
Ches Rafferty
|
CEO, Scantek
"Ilya is hands down one of the best designers I've worked with. He is always prompt in replying and asks intelligent questions to ensure that a project and design are completed quickly and professionally.”
Yaroslav Polishchuk
|
CEO, Digital Ecosystems
"Ilya has taken on significant professional and personal challenges, achieving great success as a specialist and leader. He is thoughtful, attentive, calm, and friendly, even under the most stressful circumstances. He takes the time to consider all the facts, not just partial data, to ensure the design team produces high-quality results."
Gail Kraker
|
St. Augustine Lions
"Ilya is a talented and wonderful person to work with. I don’t think there’s anything he can’t do. He works magic with his projects and I’m always impressed at how stunning they are. I consider myself to be extremely fortunate to have come across Ilya."
Aedan McGarry
|
BYP Media
”Great to work with. Beautiful design that followed to our goals perfectly. Multiple rounds of feedback and additions that came to a beautifully packaged app design in the end. Extremely happy with the work.”
experience
experience
Lead Product Designer
Kingpin.ai
|
AI-Powered B2B Retail Sales Platform
Oct 2025 - Present
Product Design Lead
Kingpin.ai
|
AI-Powered B2B Retail Sales Platform
Oct 2025 - Present
Lead Product Designer
Kingpin.ai
|
AI-Powered B2B SaaS
Oct 2025 - Present
■ Led product design for an AI-driven sales platform connecting brands to retailers.
■ Founded a scalable design system, increasing design implementing process speed by 3x.
■ Designed the core UX, streamlining complex B2B distribution workflows for early-adopter clients.
■ Simplified the initial sales funnel and data dashboards UX, improving task completion rates.
■ Simplified existing features UX, reduced number of clicks up to 2x less
■ Built new flagship features. Indirect, but measurable product metrics increase
■ Implemented “simplicity first” UX design approach
■ Improved processes, reduced design-to-development friction, thereby lowering development cost
Lead Product Designer
Whitelist Capital
|
Crypto Trading Software
Jul 2023 - Oct 2025
Lead Product Designer
Whitelist Capital
|
Trading Software
Jul 2023 - Oct 2025
■ Architected token-based design system cutting front-end dev costs by 40% across products.
■ Designed high-frequency trading UX with 5x fewer clicks vs competitors for core actions.
■ Engineered zero-click interactions for complex scalping functions (milliseconds matter).
■ Reduced hardware load 20% via lightweight data visualization and optimized rendering logic.
■ Embedded user research and design vision into strategic planning and UX design roadmap.
■ Established new UX standards for scalping trading terminals industry-wide.
■ Built a flexible and scalable design system based on variables and tokens
■ Designed flagship features with up to 5x fewer clicks compared to competitors
■ Created industry-leading solutions for complex functions with up to zero clicks required
■ Reduced front-end dev cost by 30% through upgrading processes, approach and tools
■ Reduced product hardware load up to 20% with design changes and design optimisation
■ Founded and implemented cross-platform and cross-product design systems.
■ Embedded research and design vision into strategic planning
■ Set several new UX standards in scalping trading domain
Head of Product Design
Epharmacy
|
Online Pharmacy Marketplace
Aug 2022 - Jul 2023
Head of Product Design
Epharmacy
|
Online Marketplace
Aug 2022 - Jul 2023
■ Restructured a 10-designer team by redefining roles and implementing agile workflows, cutting operational overhead by 25%.
■ Drove the creation of a unified, multi-platform design system for web, mobile, and internal tools, accelerating feature delivery for 5+ product teams.
■ Authored and implemented a design career ladder and competency matrix, which directly contributed to a reduction in designer attrition and improved team morale.
■ Aligned the design department’s roadmap with company-level business goals, securing executive buy-in for two strategic design-led initiatives.
■ Built a detailed design department roadmap with measurable goals and detailed steps
■ Created maturity matrix of the design department
■ Reworked the competency matrix to align skills with product and business needs.
■ Reconfigured the design team, set up the processes, thus lowered design cost by ~30%
■ Implemented system design approach and founded a modular, scalable design system
■ Created multiple design guidelines, design approaches and design-related processes
Head of Design
Tango Live
|
Livestreaming App (400M+ users)
Jun 2020 - Oct 2022
Head of Design
Tango Live
|
Livestreaming Platform
Jun 2020 - Oct 2022
■ Scaled design team from 3 to 15+ top-notch designers across 4 countries.
■ Led complete iOS/Android app redesign, driving engagement and session duration growth.
■ Built first comprehensive design system (1,000+ components), improving product consistency and increasing time-to-market by 50%.
■ Increased revenue by 10x on core gifting feature through redesign and zero-click solutions.
■ Optimized design-to-dev handoff processes across 8 agile teams.
■ Built from scratch a senior team of 15+ top-notch designers
■ Full redesign of the mobile app, that led to design-related metrics growth
■ Designed intuitive and simple UX for 10+ features, improved app usage and metrics
■ Designed and implemented numerous zero click UX solution
■ Rebuild motion design team and got significant design quality increase
■ One of the flagship features made 10x feature revenue increase with only design changes
■ Modular and scalable design system built: 1000+ components and multiple guidelines
■ Improved design-to-dev and other design-related processes and increased front-end dev efficiency by up to 30%
■ Built from scratch a senior team of 15+ top-notch designers
■ Full redesign of the mobile app, that led to design-related metrics growth
■ Designed intuitive and simple UX for 10+ features, improved app usage and metrics
■ Designed and implemented numerous zero click UX solution
■ Rebuilt the motion design team, achieving a significant increase in design quality
■ One of the flagship features made 10x feature revenue increase with only design changes
■ Modular and scalable design system built: 1000+ components and multiple guidelines
■ Improved design-to-dev and other design-related processes and increased front-end dev efficiency by up to 30%
Senior IC Product Designer (Contract)
Scantek
|
KYC/AML Software Solutions, B2B
May 2019 - Jun 2020
Senior IC Product Designer (Contract)
Scantek
|
KYC/AML B2B SaaS
May 2019 - Jun 2020
[Project Work]
■ Designed mobile apps for clients/brokers and web admin dashboards/analytics portals.
■ Simplified complex ID verification flows using biometrics, OCR, and document matching.
■ Built intuitive KYC/AML UX reducing steps for high-volume enterprise onboarding.
■ Created supporting flows, diagrams, and brand identity materials.
■ Client and Broker mobile app designs crafted
■ A simple, minimum-steps ID verification flow was created for mobile
vAdmin dashboard was created to manage all the validation data, B2B admin portal
■ Numerous flows and schemes of verification process created and then simplified
■ Brand identity designs and supportive materials designed
Head of Design
Digital Ecosystems
|
Apps, Games and SaaS Production (100M+ total installs)
Mar 2013 - Mar 2020
Head of Design
Digital Ecosystems
|
Apps and Games
Mar 2013 - Mar 2020
■ Led and scaled design team from 5 to 50+ designers, managing 100+ daily tickets.
■ Delivered 10+ flagship apps: 5+ Apple Featured, top-ranked in App Store/Google Play categories.
■ Designed 20+ apps personally + supervised dozens across business/tools/games portfolio.
■ Built multiple cross-platform design systems supporting fast publishing cycles.
■ Founded, built and managed a team of 50 designers
■ 10+ flagship apps, in total 100+ million installs on App Store and Google Play
■ 5+ Featured by Apple apps on Appstore
■ Top ranked apps in categories, App Store and Google Play (tiers 2 and 3)
■ Built from scratch and managed a large team of over 50 designers
■ Set up efficient design processes and tools to manage 100+ design tickets per day
■ Designed 20+ apps, supervised design of dozens of apps
■ Built efficient and scalable cross-product and cross-platform design system
Lead Designer
Litvice
|
Game Development Studio
Jan 2012 - Mar 2013
Lead Designer
Litvice
|
Game Development Studio
Jan 2012 - Mar 2013
■ Led first design leadership role: UX/UI, art design, hiring & mentoring 2 designers.
■ Designed core UX/UI and graphic design for RPG game, optimizing for device variability.
■ Built automated .png game assets builder, producing 4K+ combinations per set.
Improved webpage performance through optimized image asset strategy.
■ Designed the most part of UX/UI and graphic design.
■ Significantly improved webpage performance with design approach of image assets
■ Created a .png automatic assets generator which output 4000 combinations per one set
UX/UI Designer
Elance
|
Early Career Freelance & Agency Design
Jan 2011 - Dec 2012
UX/UI Designer
Elance
|
Early Career Design
Jan 2011 - Dec 2012
■ UX/UI, Web Design, Branding & Identity for Elance freelance marketplace.
■ Game UX/UI, Game graphics and Graphic Design.
■ UX/UI, Web Design, Branding & Identity for Elance freelance marketplace.
■ Game UX/UI, Game graphics and Graphic Design.